Posts made in September, 2013

Optimize Your Web Presence!

Posted by on Sep 20, 2013

Today’s blog post is inspired by Stephanie Sammons’ article on Social Media Today entitled A 7-STEP PROCESS FOR EXPANDING YOUR ONLINE PRESENCE   In this article, Stephanie  gives some great insights on how to make the most out of your online presence. Step number 6 in her list is to OPTIMIZE.   She starts out explaining this step with a very important note: “Optimizing your online presence is an ongoing activity.”  If you’re just starting out in the online world, understand this! It is impossible to have a successful online presence if you don’t keep up with new and relevant content on your website and/or social media accounts.   Here’s what she has to say about optimization:   “Optimizing your online presence is an ongoing activity. Online marketing programs cannot be put on autopilot. The landscape changes rapidly and therefore, you will need to be constantly updating and optimizing your online presence. This is not much different than the concept of adjusting and rebalancing client portfolios to minimize risk and maximize returns. Consider all the new features and changes you hear about from social networks as well as Google. What works today may not work as well in six months. In the past, prior to LinkedIn and Facebook going public,...

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The Effectiveness of Mobile Marketing (Infographic)

Posted by on Sep 17, 2013

To follow up with a recent post about the importance of mobile marketing, I wanted to share this infographic that I found on Pinterest.  To reiterate, it is absolutely essential for customers to be able to find your business on their phone. Take a look at these statistics listed on the info-graphic: 61% of mobile searches lead to phone calls, 50% of all mobile searches lead to purchase, and if you’re still not convinced, at least know that mobile internet usage is expected to overtake desktop internet usage by 2014.  That’s next year! Is your business prepared for that? With stats like this, you probably should be!...

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What Does the New Twitter IPO Mean for You? (ABC News Article)

Posted by on Sep 13, 2013

  “Anything they can do to improve the way that you use Twitter is going to be helpful.”   Yesterday, Twitter announced that it has filed for its IPO (initial public offering).  This means a lot to Wall Street, but many users don’t know what it will mean to them. This ABC news article does a good job of informing the everyday Twitter user of what kind of changes he or she can expect to see on Twitter.   Read more about the Twitter IPO on ABC news...

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Making the Hillsboro Community Your Customer

Posted by on Sep 12, 2013

Here at Div Creative, we like to help out our local businesses. However, that doesn’t limit us to just the Beaverton community. We are also active in the Hillsboro area. Our mission is to help the small businesses in these areas thrive by giving them a stellar web presence. This includes website design, social media management, search engine optimization, and internet branding and marketing solutions.   We want to make sure we understand who your customer is and what they are looking to get from your business. By working with you on this, we can understand what your site needs to contain, and the best way to design it. For example, if your business is in a location that’s hard to find, we want to make it easy for customers to open up your site and see the directions on how to get there.   Located right on the corner of 158th and Cornell, we know the area and we know the people in the area just like you do. We also know how to make these people your customers, and internet marketing is the key. Let’s us help to get more of the Hillsboro community through your...

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The Fad That’s Here to Stay

Posted by on Sep 11, 2013

Beaverton is made up of small businesses all over the city. There are many that are using the internet to their advantage and seeing the benefits from it, and many that see it as unnecessary. Here’s some news for those business owners: Internet marketing is no fad. It’s reality. It’s what you must be doing to keep up with your competition and your customers. The internet is here to stay, so why not take advantage of it?   “This Internet thing isn’t a fad, nor is social media. In fact, social is becoming more about how you share information, how customers engage with you, and how prospects find you.” –Gini Dietrich, Social Media Today   There are many ways you as a business owner can utilize a web presence while keeping your business right here in Beaverton, if that’s what you wish. Yelp is a great tool for that. It allows consumers to search for businesses in their area, has reviews, and you or others can post photos of your business.   If you have a Yelp account for a business, it’s important to have a website linked to it as well. When consumers go on Yelp and like what they see there, chances are they will then further...

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