Posts made in October, 2013

Where Word of Mouth Marketing and Internet Marketing Collide

Posted by on Oct 25, 2013

In many small businesses in the Beaverton/Hillsboro area, word of mouth marketing and referrals are the key factors in generating new clientele or customer base.  This tactic can be very effective, so effective in fact that many business owners find themselves refusing internet marketing services because they are satisfied with where their business comes from already. However, what is important to keep in mind is that once someone is referred to a business, their next move is most likely going to be to look up that business.    This is where word of mouth marketing and internet marketing collide.   The referral one gets from his or her friend will direct interest to your business, but you want to make sure the first impression they get when they look you up is a positive one. With a visually appealing and fully functional website, you’re much more likely to deliver that positive impression than if you had no internet presence and were only found in the yellow pages.   Make sure your contact information is readily available once they get there. A phone number is probably one of the things they are looking for when visiting your website. It also makes it much more welcoming to know they are easily...

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Yahoo’s Social Media Tips for Food Trucks

Posted by on Oct 22, 2013

Living in the Portland metro area, food trucks are not uncommon to us. We see them all over downtown Portland and more and more in the Beaverton area. Portland is a great place to find a diverse meal because of them. But with something so common, how can the food truck owners make their business stand out in a sea of crowds and food carts?   Pam Moore’s article on Yahoo Small Business Advisor has the answers with these social media tips.   20 Social Media Tips for Food Trucks: 1. Have a plan. Don’t just wing everything you do with your brand and with social media. Know your goals and objectives, your audience, the goals and objectives of your audience and how you can best leverage social media to nurture relationships with your ideal customer. Focus on an audience based approach and align social media to business goals where it can have the greatest positive impact. Download this worksheet to get started. 2. Don’t spread yourself too thin. We see many food truck owners thinking they need to be on every social network. However, when you visit their platforms it’s like visiting a lonely, abandoned island. Don’t get in over your head. It’s better to focus on one or two social networks...

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Tis the Season…Almost

Posted by on Oct 16, 2013

As fall approaches, so does the holiday season. And with that, the season of giving. In this article by Sarah Matista of Social Media Today, eight charitable marketing strategies for small businesses are discussed. Aside from the obvious positives of holding charity events, there are many good business aspects behind it as well. Read on and find out how benefiting others could benefit your business. CHARITABLE MARKETING STRATEGIES: 8 IDEAS FOR SMALL BUSINESSES...

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Professional Web Design

Posted by on Oct 10, 2013

We at Div Creative hold professionalism as a high priority in what we do. We want the websites we design and the services we offer to be as professional as our clients are. Working with us, you can always expect the highest quality of service that will reflect well on you and your business, and we’ll leave you with a product you will be proud to show off.   Take a look at our example websites and some of our live sites we have already made for small business professionals. Example Sites: http://sites.divcreative.com/   Aquatics and More Custom Site http://www.aquaticsandmore.com/   NewCon PDX Custom Site http://www.newconpdx.com/...

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Get Social Savvy

Posted by on Oct 7, 2013

Many of today’s small business owners come from a generation where the internet and social media were not a necessity to stay afloat, and many still don’t understand why it not only helps, but is essential to a business’s marketing strategies. While it is one thing to help small business owners understand the importance behind this, it is a whole other thing to actually begin to know how to use it correctly and efficiently.   Within this past week, I’ve talked to two separate business owners in the Beaverton/Hillsboro area about their web presence for their businesses.  Both seemed to understand the importance of having a presence on the internet. However, one of them put all of that importance into a good website while the other would rather have just had a Facebook page and called it good.   There are a few things wrong with both of these ideas. As I’ve mentioned before (and will again), your web presence is a hygiene factor for your business. What looks good to prospective clients or customers is a nice looking, cleaned up, and updated website. If this website doesn’t connect you somehow to the rest of the world (aka social media) it’s an old model.   Next reason. You want...

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