In many small businesses in the Beaverton/Hillsboro area, word of mouth marketing and referrals are the key factors in generating new clientele or customer base. This tactic can be very effective, so effective in fact that many business owners find themselves refusing internet marketing services because they are satisfied with where their business comes from already. However, what is important to keep in mind is that once someone is referred to a business, their next move is most likely going to be to look up that business.
This is where word of mouth marketing and internet marketing collide.
The referral one gets from his or her friend will direct interest to your business, but you want to make sure the first impression they get when they look you up is a positive one. With a visually appealing and fully functional website, you’re much more likely to deliver that positive impression than if you had no internet presence and were only found in the yellow pages.
Make sure your contact information is readily available once they get there. A phone number is probably one of the things they are looking for when visiting your website. It also makes it much more welcoming to know they are easily able to contact you. When word of mouth is your main source of customers, it is important to understand the way in which they are going to find you once they get the referral, and you want to make that process as easy as possible.