Posts made in November, 2013

Keep Etiquette in Social Media

Posted by on Nov 22, 2013

Today I stumbled across B2C’s article entitled “Would Ralph Waldo Emerson Cringe At Your Twitter Feed? A 3 Step Guide to Twitter Etiquette”.  The title is what caught my attention and as I continued to read I thought more and more about the importance of etiquette on not only Twitter but social media accounts in general.   Many people discuss what you should and shouldn’t do on social media. Within these discussions, it seems that good etiquette is implied, but I think it should be something we put more focus on.   As business marketers, we strive to be professional. Quality etiquette is a big part of professionalism. It is important to remember this when posting on Facebook and Twitter. Just because this isn’t a form of face-to-face communication doesn’t mean we should throw courtesy out the window.   One of the biggest flaws in etiquette I’ve seen on social media networks is the lack of response to comments. It’s been said before, and I’ll say it again. Be SOCIAL on social media. It is a place for people to connect. When someone comments on your business page and you don’t respond or acknowledge it in some way, that doesn’t leave them with a good impression.   It is...

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3 Ways to Use Your Smartphone for Business

Posted by on Nov 20, 2013

Everyone nowadays has a smartphone it seems. It is no longer the norm to have a phone that flips and cannot give you access to the internet. So how are business leaders or small business owners using their phones to their advantage? It is extremely convenient to be able to access your e-mail through your phone wherever you are, and that is probably the biggest business use your phone is getting.   Here are three more ways to take advantage of the resources you have available at your fingertips.   1. Use your apps The common saying, “there’s an app for that” became a common saying because of the truth it holds. There is an app for just about everything: banking, video chat (aka Skype or Facetime), any and all social media networks, the list goes on and on. These are a great way to be organized and efficient, so make sure you take time to look through what you have and what could be beneficial for you in the app store.   2. Find new mobile social media networks There are the common networks, Facebook and Twitter, that you’re probably already a part of (if not, you should be), and then there’s the common phone networks that could...

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What can Pinterest do for your Business?

Posted by on Nov 13, 2013

As far as social media goes, Facebook’s rise has been very impressive, as has Twitter’s. However, there is one social media network whose revolution has trumped these two giants: Pinterest.   “Back in 2012, the site served up 2.3 billion page impressions to over 4 million unique visitors a day.” –SEOIntelBiz   With Pinterest’s unique content-sharing feature of bookmarking, or “pinning” as it’s called, it is a great way to advertise products and services.   Take a look at this infographic for some facts and figures, do and don’t’s, and other useful Pinterest information.     Information and graphic by Read the full article...

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30 Stats on Inbound Marketing Strategy (from B2B)

Posted by on Nov 11, 2013

Inbound marketing has changed the ways businesses are gaining sales and finding prospective clients. Less and less are we seeing cold calling and paid advertisements. This is the difference between “outbound marketing” and inbound marketing.”   “It is often said that with inbound marketing you are ‘earning your way in’ with a potential customer. Whereas with outbound marketing you are simply ‘buying your way in.’ So which one do you choose?” -Tyler Scott, B2B   B2B has a great article discussing the differences between the two marketing strategies. I’d like to share the 30 stats they give about inbound marketing, how businesses are using it, and expected 2013 stats.     30 Stats on Inbound Marketing Strategy 1. 60% of companies will execute an inbound marketing strategy in 2013. 2. Marketers dedicate 34% of their department budgets to inbound tactics, but only 11% to outbound. 3. 48% of marketers will increase their spend on inbound marketing in 2013. 4. 34% of all leads generated in 2013 come from inbound marketing sources. 5. Inbound practices produce 54% more leads than traditional outbound practices. 6. 17% of marketers say traditional advertising and direct mail are less important than they were six months ago. 7. Traditional advertising and PPC deliver the least leads of...

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For the Customer, Not for You.

Posted by on Nov 7, 2013

Wanna know how to make your customers and clients happy? It’s easy, cater to their needs. The same goes for how your website is designed. You may like the way your website looks but you are looking it from the business perspective. You need to take a moment and look at it from the consumer’s perspective.    Your business’s website is for your customers and clients. It’s for them to learn about your business, gain access to your products or services, and to get information. You want to be sure that for whatever reason your customer is there, they find what they are looking for as easily as possible.   Having social networks for your business is a great way to find out exactly what it is that your customers want from you. With instant feedback and postings, you’re able to get praise for what you’re doing right. You’re also able to get negative comments, which could be easily spun as a positive. Embrace the negative comments as a way to enhance your customer service and find out what you could be doing better. Once you receive a negative comment, make it apparent that you are making strides to fix the problem. Your customers will be thankful to see...

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