Posts made in November, 2013

Tips to get the Most out of your E-Commerce Site this Holiday Season

Posted by on Nov 4, 2013

It’s that time of year! Businesses are scrambling with new marketing ideas, discounts, and promotions for the holiday shoppers; MANY of which do their holiday shopping online. Even if your business is a small, local business, why not make it easier for your customers to get their needs filled both in store and online? Set yourself up for success this holiday season with these tips.   1. Plan Ahead! The most important part of utilizing your e-commerce selling during the holidays is to plan, plan, plan! Let your customers know what sales you will be having throughout the season. Will your business be holding online only sales during Black Friday? What will the sale prices look like? When is the best time to disclose this information to your customers? These are all things to keep in mind and share with your customers as the holidays approach and throughout the season.   2. Give Your E-commerce a Makeover Great, so you have your online sales planned out, now it’s time to make your e-commerce site customer-friendly and ready for all the traffic it will be getting! ¬†Your e-commerce function needs to be as easy to use as possible. Your customers are in a hurry, especially this time of year. Don’t...

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Anti-Social Media?

Posted by on Nov 1, 2013

Social media was created to connect people to each other, hence the “social” part of the term. So why are so many business accounts being anti-social?   Many think that it is enough to frequently update their Facebook or Twitter, but unless you are engaging with your audience, you are only getting half the benefits you could be getting from social media.   Join a conversation! That is what Twitter is for. Industry professionals from all over the world can find each other on Twitter and share their knowledge and experiences with one another. It’s a great way to advance your personal industry knowledge and to stay updated with what’s going on in your industry.   Facebook is a great way to connect to your audience. Get your page fans involved in your posts by asking them to answer a question or to post pictures of their experience at your business.   Don’t be anti-social on social media! Use it to your advantage in every way you can, and connect with as many people as you can!  ...

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