Many clients come to us with questions regarding SEO and what kinds of things they need to be doing to climb higher on a Google search. There are many tricks that can be pulled to achieve higher SEO rankings, but what we tell our clients, is that content is key.
Keeping an updated and fresh site will keep it from becoming static, and Google likes that. However, if it becomes too robotic or spam-like, Google will take notice and punishments may occur. Make content that your audience and prospective audience will want to see. A great way to start is by making your content sound like it came from an actual person and not from a computer.
As Google’s algorithms continue to be updated, this is what will continue to show results, not the sneaky tricks. Be consistent with your content, but be sure it is quality content as well.