Posts made in January, 2014

A Change in Marketing

Posted by on Jan 28, 2014

Over the years, we’ve seen many marketing trends that have come and gone, and some that are tried and true. What’s interesting is how these tried and true methods overlap with the current marketing methods that most businesses are using, or should be using.   Word of mouth and grassroots marketing are great examples of these tried and true methods. These were popular before internet marketing become not only widely used but proven effective. Now we see those methods being integrated into internet marketing.   Word of mouth marketing can be seen on networks like Facebook and Twitter. It is common for promoters to use social media networks by promoting their brand using their personal accounts in an effort to have their peers hear about what their brand has to offer.   When businesses have Facebook pages, it makes it easy for their customers to share their experiences with their peers when they can post a status and tag the company page or share the page on their wall.   These could also be examples of grassroots marketing. Grassroots marketing is defined by startupnation.com as “taking an unconventional approach to getting people interested in what you offer.” However, internet marketing is no longer unconventional. Using internet resources such as...

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Get Your Local Beaverton Business on The Map

Posted by on Jan 6, 2014

As a consumer, how do you search for a good place to get services done? Or for a specific product? Chances are it’s through the web.   As a business owner, how do you make this information available to consumers? If your answer isn’t the same, it should be.   There are many local Beaverton businesses thriving through this method, and it never ceases to surprise me how many are not utilizing the marketing tools at their fingertips. Putting your business on the map is so easy to do when you get yourself a good web presence. Consumers rarely use a business’s services without first looking into what they can do for them. If your business doesn’t provide that information but your competitor does, chances are you will lose that person’s business. Be the company that gives the consumers what they want.     Do your company and your prospective customers a favor and provide them with some insight into what your company is about. If you’re not the most tech-savvy person, find a web design or internet marketing agency to help you out! There are so many options to take your marketing strategies out of the stone age, you just need to find the one that works for...

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New Year, New Media.

Posted by on Jan 2, 2014

The holidays have officially come and gone and a new year is upon us. With the new year comes new predictions, resolutions, and media platforms.    In our society technology is constantly evolving. 2013 brought us many new mediums. Some made their debut in 2013, some were finally noticed and caught fire. Hootsuite had a big year, as well as Snapchat and Vine. Facebook advertising evolved and Twitter made some notable changes.   But 2014 is a new year, and we are bound to see some new mediums. There are many predictions about how social media will change, and what else we can expect to see. The best thing you can do is to stay on top of these new changes. You never know which ones will be the next big thing, and you will want to be in the know when it becomes that!   Here are a couple of articles about new media predictions for 2014.   1. Forbes– The Top 7 Social Media Marketing Trends that will Dominate 2014 onforb.es/1clhJbE 2. Social Media Examiner– 11 Social Media Predictions to Watch for 2014 http://www.socialmediaexaminer.com/social-media-predictions-2014/ 3.  Search Engine Watch– 5 Social Media Advertising Trends to Watch for in 2014 http://searchenginewatch.com/article/2320367/5-Social-Media-Advertising-Trends-to-Watch-for-in-2014     Enjoy and happy new...

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