Posts made in March, 2014

Inbound Marketing in Beaverton and Hillsboro

Posted by on Mar 18, 2014

How many of you Beaverton and Hillsboro businesses use cold calling as a form of sales and marketing? How successful has it been? My guess is probably not the most successful, not to mention the tedious process of it all. Well, consider your cold calling days over. The new and improved method is called inbound marketing.   Inbound marketing has become very popular due to the success of internet sales. It gives the consumer the opportunity to find information themselves, based on location and interest. Inbound marketing allows us to target an audience who has already shown interest in a certain industry or product based on their previous searches, likes, and more. Social media, blogs, and search engine optimization are very efficient ways to get your audience’s eyes on your business.   Inbound marketing makes it easy for people in Beaverton and Hillsboro to find your business. It is also more cost efficient than outbound marketing. By using the inbound method, you avoid costly printed ads, TV ads, flyers, etc. It makes much more sense to spend your money where you know consumers are looking, on the...

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5 Tips for Using Social Media for your Business

Posted by on Mar 10, 2014

We know that running a business takes a lot of time. As a business owner, you have every aspect of your company to worry about, marketing being a big part of that. Unless you’re living under a rock, you know that the majority of the world is using social media for marketing. Knowing this is one thing, but actually being able to execute this is another thing entirely. Here is a list of five things to help you out as you get started.   1. Be a Person, Not a Computer This is, in my opinion, one of the most important things to keep in mind, especially as a small business. Yes, you are using technology to branch out your brand and get more eyes on your product/service, but your audience likes to know there is a person behind that technology connecting with them. People like to work with another person, not a computer.   2. Engage One way to accomplish showing your audience that you’re a person is to engage with your followers! Ask them questions, answer their questions, like their comments, and so on. It’s called “social media” for this reason. So be social! Enjoy talking and engaging with the people who are interested in your brand....

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