Posts made in June, 2014

Cryptocurrency and Your Business

Posted by on Jun 26, 2014

Although cryptocurrency has been around for awhile, there’s been more of a focus on it in the public sphere lately. Some brick-and-mortar businesses, even in Beaverton and Hillsboro, have decided to accept cryptocurrency as a valid payment option. Before this blossoming acceptance, digital currency was mostly used online.   You may have heard of Bitcoin. Although it wasn’t the forerunner, it was the first to really make cryptocurrency a valid thing. Others have followed in Bitcoin’s stead—Dogecoin and Litecoin, to name a couple. Cryptocurrency is interesting because it is capped, it has a limit. More cannot be created past that limit, like with the Federal Reserve System. The more that is created (“mined” by converting electricity into money) by users, the slower the creation becomes. This guarantees a stable value.   Many people do not trust cryptocurrency because too little is known about it—it’s not yet in the mainstream. There is also some concern about the fact that it can be used for black market purchases, although regular currency can, and has, been used for black market purchases for a very long time, so this worry is really not something the average user needs to dwell upon.   In fact, since there is no bank behind Bitcoin (although it...

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A Radio Interview with our Founder

Posted by on Jun 23, 2014

John-Michael Davis, founder of Div Creative, is appearing tonight (6 p.m. Monday, June 23rd) on The Business Voice! The Business Voice is a local radio show presented by the Hillsboro Chamber of Commerce which features Beaverton, Hillsboro, and Tigard-area members of the business community. Deanna Palm, president of the Hillsboro Chamber, will be interviewing John-Michael and other business leaders for a full hour.   In his interview, John-Michael will be discussing the importance of social media and search engine results, both things that factor heavily into Div’s business plan. He will also be talking about who Div Creative is, and what separates us from other web design companies. If you’ve been considering us as your web designers, this would be a great way to get to know us a little better. Check it out! Remember, the show is tonight at 6 p.m. on Monday, June 23rd. Make sure to tune in at AM 1360 KUIK, perhaps on your drive home from work.   The show also offers podcasts of past shows, so if you are viewing this post after the show has already happened, check out John-Michael’s interview on The Business Voice’s site.   Related posts: Thanks for Joining Us, The Beaverton Community Business Expo, 2014 Governor’s Marketplace Conference...

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Community Spotlight: Farmers Markets

Posted by on Jun 16, 2014

Community Spotlight is an occasional look at some of the fantastic organizations around the beautiful Portland metro area. This is a new blogging event we’ve created to reach out, as we are deeply involved in our community and want to put some focus on the special parts of it. This week’s spotlight covers the local farmers markets.   There are over a dozen farmers markets in the area, most of which are open spring through fall, although there are a few winter markets. Local farmers and businesses set up booths and sell their wares to market attendees. Most booths sell fresh produce and preserves, as well as other varieties of food, but there are also booths dedicated to selling flowers or goods.   The neatest thing about the markets is that they are pretty evenly spread around the metro area and are in easy-to-get to locations. Most people can easily get to one using any sort of transportation. Some markets, such as the Beaverton Farmers Market, takes place right in the heart of the community, near a library and a beautiful park. The main Hillsboro Market is also in a park, only one block from a MAX stop.   Many booths in the markets accept supplementary food programs, which...

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Google Fiber–Coming to Portland?

Posted by on Jun 9, 2014

One of the more exciting potential developments in Portland’s near future is the possibility of Google Fiber being installed in the metro area (yep, this includes Tigard, Beaverton, and Hillsboro, among other suburbs of Portland). Fiber is Google’s relatively new internet service that has its roots in only two cities so far—Kansas City, Missouri, and Provo, Utah. Austin, Texas is the next to gain the service. Right now, Google is working with nine metro areas, seeing which city is most viable for their network, and not all of those nine might be chosen, though it’s likely they will be later on, if not now.   Google has been posting jobs for Portland, although the company says this is not a guarantee that the city will be chosen as the next location for Fiber. Seven other cities have also seen the same or similar job postings. However, if Portland is chosen for Fiber, it should create hundreds of contract jobs, mostly for the actual installation of the fiber network.   Portland is currently stuck in an arguable monopoly when it comes to service providers. The average internet user has only a few options, all of which can become prohibitively expensive. The nice thing about Fiber is that it offers affordable...

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Gamification for your Business

Posted by on Jun 3, 2014

Although you may not have heard the term “gamification” before, it’s likely you’ve participated in the concept to some degree. Gamification is a way in which a business introduces game design-related thinking to an element of marketing in order to encourage people’s natural desire to achieve or win. One of the most popular and successful examples of gamification is Foursquare, an app that lets you check in at public locations such as restaurants and potentially gain rewards from doing so. You can even become “mayor” of a location after enough check-ins.   Foursquare is the epitome of what gamification can do for a business—their business basically is gamification—but the concept can be implemented in many, many different ways, no matter the size of a company.   The idea behind gamification is retention. Keep your customers hooked by making them active and engaged with your business. Larger corporations use gamification in mobile apps and other large-scale ways, but small businesses can implement the strategy in smaller, simpler ways that don’t require tons of time and money, but can result in a payoff.   Does this marketing strategy sound like something that might work for your Beaverton or Portland business? Here are a few basic ideas that shouldn’t take up too...

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