Tired of getting several new phone books per year that gradually turn into unwanted doorstops? So are most other people. Year after year, the amount of people using the Yellow Pages falls, and the amount of local web searches rise. The statistics tell the truth about the changing landscape of finding local businesses, as a survey shows.
Stats on the Yellow Pages:
- 7.69% use the Yellow Pages regularly (and this is largely the 55+ community)
- 23.08% use it once a month
- 15.38% use it once a year
- 53.85% never use it
- 7.14% of users use the yellow pages when looking for local services and businesses
Stats on web searching:
- 92.86% use Google when looking for local services and businesses
- 100% use Google everyday
The disparity between the two advances every year, especially among young people. Internet searches are the way to go when it comes to local information. Of course, you can always use the Yellow Page’s website, but that’s just using a middle man when one simply isn’t necessary anymore.
Listing an ad in the phonebook is an expensive procedure, especially when compared to the value of having a webpage and other, usually free, social media pages. Running a small print ad in a phonebook can often cost thousands of dollars per month, and this ad doesn’t even include all of your information. A website contains anything from a phone book ad and much more, at an affordable price point for local businesses. If you’re not shifting your marketing budget toward allowing more for online marketing, then you won’t be keeping up with the majority of businesses in the future.
If you have been wasting money on local phone book listings in the age of smartphones, let us know! Div Creative can come up with a personalized plan that fits your budget, whether you’re looking for a beautiful website, S.E.O. options, or social media assistance, we’re your people. We love working with local Portland, Beaverton, or Hillsboro businesses, and encourage you to contact us.