Posts made in September, 2014

The Importance of Social Media

Posted by on Sep 25, 2014

  In today’s internet savvy world, it’s incorrect to say that most businesses aren’t aware of the importance of having a solid web presence. Most large corporations have their foot in the door when it comes to just about every social network available, but what’s going on with small and medium-sized businesses?   An online presence has become somewhat of a necessity, and if you aren’t keeping up with what’s going on in the online world, it’s almost impossible to keep your head above water social media-wise. Having an updated website that doesn’t look like it was created in 2001 is also a necessity.   According to simplybusiness.com, the connectivity to customers that active social media networks and a solid website can give your business is a “vital part of the marketing strategy.” As a small business owner, if you’re not aware of the commitment that it takes to keep up your social networks and business site, the lack of content featured on your networks could reflect poorly on your business.   This is why outsourcing your digital marketing needs to an agency has become a popular choice. At Div Creative, we take a custom approach to each business we work with, tailoring web design and social media to...

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Meta Tags are no Longer Valid for SEO

Posted by on Sep 17, 2014

If you’ve ever taken a basic HTML or web design class, you’ve probably learned about meta tags. These are the keywords that you put in the code of your webpage, hidden from anyone viewing the page, and hopefully attracting search engine results. While these were certainly helpful for search rankings in the past, they’re now outdated, thanks to evolving search algorithms.   We’ve talked about Google’s new search algorithm in a past blog and offered some general SEO tips. But this is just the tip of the iceberg when it comes to SEO craziness, and there’s a lot more to learn. So we’ve brainstormed and collected some basic, but very useful beginner’s tips, just for you!   Five things to do instead of using meta tags:   Create quality content instead of boring keyword-infused word vomit. The better your originally-written content is, the higher it will rank, and you don’t need to stuff every relevant keyword in the book in there. It might seem beneficial to comment on other blogs with a link back to your blogs, but make sure your comments are always relevant and not vapid or spammy. SEO is about more than keywords. It’s about making sure your website is easy to navigate, provides a positive...

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Using Google Glass for Your Business

Posted by on Sep 11, 2014

If your company has been lucky enough to snag a Google Glass in the early days, you might be wondering: what now? Here are a few ideas to get you started on using the technology to benefit your business.   Use Glass for inventory and stock purposes. This article covers a company who provided Glass to a few of their warehouse employees. The employees used an application to make sure the stock they picked was properly picked and shipped. This sped up efficiency and also decreased their error rate.   Partner with developers who are interested in making applications for your specific business use. If you’re a developer, look here for some pertinent information. If there are people who work for your company doing software development, utilize your resources! Think of something that hasn’t been thought of before and create.   Be constantly aware of your businesses’ online presence. Glass has many of the capabilities of a smartphone, but when you’re on the go, Glass might make the digital side of your business become more in the forefront of your mind. Quickly sharing something on your social media profiles might be to your advantage. You would also be able to pull up relevant information during a conversation without being...

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Community Spotlight: Portland Community College

Posted by on Sep 4, 2014

Community Spotlight is an occasional look at some of the fantastic organizations around the beautiful Portland metro area. We are deeply involved in our community and want to put some focus on the special parts of it. This week’s spotlight covers non-credit classes at Portland Community College.   PCC is a fantastic contributor to the education of the people in our community. With campuses in four locations, from Tigard and Hillsboro to east and north Portland, the school provides ease of access to all physical locations. And that’s not even counting the online classes!   Not only does PCC provide degree and transfer opportunities for students, it also offers community education for those who wish to learn a skill but are not enrolled in school. The Fall 2014 classes range from motorcycle maintenance, to creative writing, to web design, and beyond. Most of the courses last only a day or so, but several (particularly the dance classes) might last as long as a full term.   These classes provide an easy way to enrich your life, if you have a little extra cash. Even then, most of the courses are affordable in comparison to similar courses taught by for-profit businesses. If you are above sixty-two years old, you might...

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