If you’ve ever taken a basic HTML or web design class, you’ve probably learned about meta tags. These are the keywords that you put in the code of your webpage, hidden from anyone viewing the page, and hopefully attracting search engine results. While these were certainly helpful for search rankings in the past, they’re now outdated, thanks to evolving search algorithms.
We’ve talked about Google’s new search algorithm in a past blog and offered some general SEO tips. But this is just the tip of the iceberg when it comes to SEO craziness, and there’s a lot more to learn. So we’ve brainstormed and collected some basic, but very useful beginner’s tips, just for you!
Five things to do instead of using meta tags:
- Create quality content instead of boring keyword-infused word vomit. The better your originally-written content is, the higher it will rank, and you don’t need to stuff every relevant keyword in the book in there.
- It might seem beneficial to comment on other blogs with a link back to your blogs, but make sure your comments are always relevant and not vapid or spammy.
- SEO is about more than keywords. It’s about making sure your website is easy to navigate, provides a positive user experience, and is easy on the eyes. These things will reduce your bounce rate and increase your relevancy. Having a mobile-optimized site will also help to retain viewers.
- If you absolutely must use meta tags, make sure they’re actually relevant and well-thought-out. They should also be individualized to each page. Your “about” page should not have the same tags as your “contact” page. Again, I must emphasize to be very careful using meta tags, as search engines could see them negatively unless they’re 100% optimized to your site.
- If your site primarily contains non-HTML or non-rich content, such as Flash files, images, videos, and other non-text content, then you need to make sure these things are indexable. This means that search engines need to be able to see what your content is about, and they can’t do that if your text is embedded in an image, or you have a bunch of videos with no descriptions or captions.
If you need help with any of these SEO tactics, contact us at Div! We’d love to help you out, or to build you an SEO-optimized site. The demise of meta tags means getting ranked requires a little more finesse, and we completely understand the difficulties with that.