The Importance of Social Media



In today’s internet savvy world, it’s incorrect to say that most businesses aren’t aware of the importance of having a solid web presence. Most large corporations have their foot in the door when it comes to just about every social network available, but what’s going on with small and medium-sized businesses?


An online presence has become somewhat of a necessity, and if you aren’t keeping up with what’s going on in the online world, it’s almost impossible to keep your head above water social media-wise. Having an updated website that doesn’t look like it was created in 2001 is also a necessity.


According to, the connectivity to customers that active social media networks and a solid website can give your business is a “vital part of the marketing strategy.” As a small business owner, if you’re not aware of the commitment that it takes to keep up your social networks and business site, the lack of content featured on your networks could reflect poorly on your business.


This is why outsourcing your digital marketing needs to an agency has become a popular choice. At Div Creative, we take a custom approach to each business we work with, tailoring web design and social media to the individual business and their customer base. We know where the consumer’s eyes are and how to get them on your content.


Having an effective social media presence can give direct positive results to the popularity of your business. Some of the benefits are increased search engine rankings, a larger amount of exposure, brand loyalty, and more traffic. If you’re thinking to yourself, “hey, these are things that sound good,” then you might want to consider talking to us about what your online goals are.


As mentioned previously, maintaining an awesome online presence is not an easy task. It takes commitment and consistency. Running a business is a hard enough job in itself, and running your digital marketing campaign as well doesn’t need to be something to stress about. If you want to cut down on stress and confusion, think about hiring your local Beaverton web agency (that would be us)!