Posts made in October, 2014

Div Dives into the Web #4

Posted by on Oct 31, 2014

As web developers, we spend a lot of time online, and wanted to share some of the neat things we find each week. Enjoy!   Learn about the Conversation Prism, an in-depth and intriguing “visual map of the social media landscape.”   Social media fatigue? We’ve all been there. How do you get out of the slump?   I’m sure most of you have heard of Ello, but if not, here’s an informative article on what it’s all about.   This site has some pretty handy tips on how to diversify your social media posts and make them appeal to users. A great site to reference when you’re having a brain fart day!   What happens on the internet every sixty seconds? Way more than you thought, apparently!   Other Div Dives: #3, #2, #1...

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Why Business Blogging is Important

Posted by on Oct 24, 2014

Although blogging might sometimes feel like an unnecessary part of your business outreach, it’s in fact one of the best ways to gain visitors—if done correctly.   Blogging gives you more opportunities to insert relevant (but not overused!) keywords. This increases search engine results as well as clicks. If a blog is at least moderately well-composed and full of original writing, the careful placement of key marketing terms does not take away from the post’s effectiveness. Search engines punish poor content and reward good content, so don’t think you can get away with a paragraph-long post that’s basically just listing your services. It’s worth the time and money to come up with good stuff.   Unfortunately, Google Authorship, the tedious but beneficial process that used to mean many of your blog posts may show up closer to the top of a web search, is now defunct, after several years of getting most major bloggers on board. Luckily, there are still other ways to get your blog seen in search results that function similarly to Google Authorship. Author Rank, for instance, values content created by verified users, and tends to rank this content higher than non-verified or anonymous users. So getting yourself firmly seen as a legitimate blogger is definitely...

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Using Pinterest Can Seriously Boost Your Online Presence

Posted by on Oct 17, 2014

Pinterest is an oddity. The image board has blown up in popularity, becoming the number-one location for photos of rustic weddings. But all joking aside, the site has multiple surprising uses for businesses of all kinds, even ones that aren’t traditionally female-centric. Pinterest’s user base is definitely dominated by women, but this is obviously no reason to disregard the website in the slightest, as the user base consists of people of all genders, ages, and interests. The uses for Pinterest are manifold, and something you may have thought of as a waste of time could in fact be a way to change your social media strategy for the better.   Div Creative has a few clients who have noticed a huge portion of their traffic coming from their Pinterest posts. They simply post a link to their blog posts, specials, or other dynamic content, add a relevant and interesting blurb, and watch the clicks come in. It really is that easy, and it’s almost frightening how much more effective a solid Pinterest strategy can be over the use of other social networks.   And when you really get into it and formulate a more specific or technical plan (more than, “post something and wait for clicks”), the results can...

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What You Need in a Website: Artistic vs. Functional

Posted by on Oct 10, 2014

Depending on the industry you work in, the functionality and look of your site might vary quite a bit. If you’re a painter, your site might be more portfolio-esque, showcasing images and examples of art you’ve done. If you’re a lawyer, you probably want a professional feel to your site, with nothing out of place and no superfluous photos. Each and every design desire is valid, and each changes with the person or place of business.   And then there’s the next level: websites that are meant purely as a work of art, which may or may not also promote a business or service. This can be different than the average artist portfolio site in the sense that the site does not display or serve as a home for art, but is art. Not every designer has a personal aesthetic or artistic sense that would allow them to create a website like this, but luckily for you, dear reader, here at Div Creative, we have a web designer on staff who is also a professional artist. If you require a more in-depth, multi-purpose site, talk to us and we’ll work out a way to meet your vision.   Part of the duty of web designers is finding a way...

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