What’s in a Name?

Sometimes your business name has a lot of bearing on what your business does. For example, a business called “Joe’s Ice Cream Company” probably sells ice cream. Or maybe the name is more subtle, like “IScream Bowl” (okay, you can probably come up with something better than that). Either way, your business name becomes connected with your reputation very easily, so a careful analysis of what would be best for you now and in the future as your business evolves is important.




But what about us? What on earth does “Div Creative” mean? For those not directly involved in the web industry, it isn’t entirely obvious. “Div” is a type of tag used in HTML, the language used to code websites. The div tag is pretty simple, but incredibly useful. It contains all the content of a web page and is used to divide the content up into sections. It also allows designers to apply a specification to a grouping of elements all at once instead of having to do it individually, which can end up saving a lot of time and making the code cleaner. The tag is essentially the foundation of all web pages, making it pretty dang important.


The “Creative” part of our name comes from, of course, the creative aspect of our business. Web design isn’t just about programming; “design” is an integral part of the process and requires creativity and an eye for good taste, figuring out how to best translate the client’s desires into something workable and beautiful. Some web designers are very good at the technical aspects of web design, but don’t have what it takes to make an aesthetically pleasing design. Luckily, we cover all aspects of design and can create a beautiful, useful page for all of our Beaverton and Portland clients.


The name Div Creative encompasses our business methods, goals, and ideals. It explains both who we are and what we do. What’s the story behind your business name? Are you in the process of coming up with one right now? How do you decide, and what marketing facts go into making the decision? Let us know.


For a basic tutorial on the div tag, take a look at this page from one of my favorite HTML sites.


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