What does Div Creative do to ensure that your website design is the best it can be? We’ve collected some basic design tidbits that will expand your mind a bit.
Rules of Web Design!
1. Make sure your site is not stuck in the pre-2000s. We’ve all seen those sites that never seem to get updated or changed at all. Online design intentions have changed in the last decade or so, and will continue to change. Making sure your business site is keeping up with the times (without being innovative in a negative way) will ensure that your business itself will keep up with the times as well.
2. Don’t give your site too much or too little ambition—a site that does not fit the scope of your business will not appeal to or make sense to potential users. For example, if you have an online shopping site, confining it unnecessarily will probably result in confused or frustrated customers. For sites which offer a service rather than a product or products, often simpler and straightforward is better. There’s no sense in having a bloated site where half of the content could be condensed.
3. If a bunch of your customers are mobile users, but your site is not optimized for mobile, that’s a bad thing. It’s common, even expected, for most sites to be accessible through tablets or phones, and if yours is unnavigable on these devices, you might lose business.
4. Refrain from allowing your site to be unworkable for your particular audience. If your main market is people from an older generation, an abstract design may not be the best idea. Always think about your audience and what is best for them.
5. Be sure to create a balance between utility and aesthetics. Overall, utility is most important—can the user find what they’re looking for in an easy and intuitive manner? If not, they might leave, and quickly. But at the same time, nobody really wants to spend much time on a site that looks like it was designed by a four-year-old. You can probably think of a few websites that aren’t great to look at but still have a large user base, but those are definitely the exception, not the rule. And they’re mainly an exception because of their huge focus on utility and usability. Imagine what would happen if they updated their design!
6. Don‘t focus the user’s attention on the wrong thing. If you want them to notice your specials, don’t point them towards your about page instead. Make sure your focus becomes their focus. There is definitely a science to creating the “perfect website,” but following these basic concepts can result in an optimal site for most businesses. The absolute most important thing to keep in mind is that your audience comes first. Think about what they need, and make sure your website reflects that.
Not sure your Beaverton business’s website is up to par? Contact us and let us make positive changes for you!