Posts made in April, 2015

Resources for your Small Oregon Business

Posted by on Apr 24, 2015

The 52nd National Small Business Week is happening May 4th through May 8th of this year. In honor of this event, we’d like to talk a bit about being a small business and how to make the most of being connected to your community.   Part of being a small business is operating within the community and making connections. This involves participating in seminars, meetings, networking opportunities, and more. This benefits not only you and your company, but your customers, as well as other local businesses you communicate with.   Div Creative is involved in the Beaverton Chamber of Commerce, and each week we attend direct*Connect, a networking and referral program which connects business leaders in the community together, to share information and improve each other’s business relations. This is one possibility for businesses to get involved, but I’ll list a few more ways below to improve your business directly or indirectly, particularly if your business is located in the Beaverton/Hillsboro/Portland area.   SBA (The United States Small Business Administration) is the largest small business-oriented organization. Beavertonoregon.gov has a very comprehensive page about SBA-related events and programs that apply to the local area. This page provides information on everything from getting a grant to getting assistance for minority or underserved...

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Don’t Lose your Google Rankings–Become Mobile Friendly Now!

Posted by on Apr 6, 2015

I know I talk about this a lot here on the Div Creative blog, but once again, I’d like to stress the importance of making sure your business website is mobile friendly!   On April 21st, Google is changing their search algorithm to include mobile-friendly compliance as a factor when ranking webpages. This means that if your page does not have a mobile version, or is not scalable to mobile-friendly sizes, then your page will not rank as high as it did before. This is a pretty huge change, and other indicator of how mobile browsing is changing how we use the internet.   This is important even for those whose traffic does not come primarily from mobile users. Although you might not lose out on much business, you might still lose out on some, and every bit counts. Search algorithms will still continue to evolve into the future, and I don’t see them losing a focus on the importance of mobile-friendliness anytime soon, so you may as well get a step up right now. Here is a handy template provided by moz.com that allows you to plug in your own data and calculate how much traffic your site could lose by not being mobile-friendly. (this link opens up a...

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