I know I talk about this a lot here on the Div Creative blog, but once again, I’d like to stress the importance of making sure your business website is mobile friendly!
On April 21st, Google is changing their search algorithm to include mobile-friendly compliance as a factor when ranking webpages. This means that if your page does not have a mobile version, or is not scalable to mobile-friendly sizes, then your page will not rank as high as it did before. This is a pretty huge change, and other indicator of how mobile browsing is changing how we use the internet.
This is important even for those whose traffic does not come primarily from mobile users. Although you might not lose out on much business, you might still lose out on some, and every bit counts. Search algorithms will still continue to evolve into the future, and I don’t see them losing a focus on the importance of mobile-friendliness anytime soon, so you may as well get a step up right now. Here is a handy template provided by moz.com that allows you to plug in your own data and calculate how much traffic your site could lose by not being mobile-friendly. (this link opens up a Google Drive document)
Here are some criteria for mobile-friendliness provided by hospitalitynet.
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
- Fast mobile download speeds
Does your website meet these criteria?
All hope is not lost, however: this new algorithm, combined with Google’s 2014-released Pigeon algorithm could increase your page hits substantially. Pigeon is the update that allows users to see search results near their location. This combination is great for our Beaverton and Portland brick-and-mortar businesses who love to be mobile-friendly!
There are still three weeks left until the change, and while that may not be enough time to ensure your site is mobile friendly, it is enough time to get started on the process. Let us know what we can do to make sure your website stays relevant for users on all types of devices. We can audit your website to look for fixes or have a conversation with you about what you’d like to see changed. Contact us for more information, we’ll help bring you and your site up to speed!