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The Varied World of SEO Marketing

Posted by on Jun 26, 2015

SEO can be a convoluted thing, and it takes more than just trial and error to create a successful SEO campaign. In this blog, we’re going to talk about a few of the good (and bad) types of SEO campaigns, so if you’re a local Beaverton, Portland, or Hillsboro business looking to polish up your web presence, here are some basics.   Barnacle marketing essentially functions like it sounds: as a smaller business or webpage, you attach (like a barnacle) to larger, top-ranked pages that appear when you type in major keywords relevant to your own business. This involves offering content of your own for hosting on these larger sites. For example, you could offer a photo of your baked goods to a large recipe site in exchange for a link back to your own site, or perhaps provide content to Wikipedia. Link sharing is also a great way to produce results. The point of barnacle marketing is to get your website to appear with those major keywords that as a small business, you’d otherwise think you’d never be able to get results with.   White Hat and Black Hat SEO are two sides of the same coin. White Hat SEO is more aboveboard, while Black Hat is a...

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Div Dives into the Web #5

Posted by on Jun 11, 2015

As web developers, we spend a lot of time online, and wanted to share some of the neat things we find each week. Enjoy!   Steam Summer Sale 2015 We’re all huge fans of game retailer Steam, and as usual, Steam delivers with one of their famous Summer Sales. Today is day one, and so far there aren’t tons of astonishing deals, but there is a pretty interesting-looking Monster Summer Game—which won’t actually load yet but, we’ll see.   7 Pillars of Minimalist Web Design There are so many types of web design, and minimalist is one we haven’t explored much on this blog. This link is a great primer to minimalist design, and gives some neat examples.   Here’s The Final Oculus Rift, Coming Q1 2016 The Oculus Rift is coming! Yes, this is a very game-centric link roundup and well, we kind of apologize for that but kind of not. In 2016, we’ll be treated to the final, consumer-friendly version of virtual reality, and then we can all finally stop pretending that we love going outside.   MoMA Is Archiving Its Exhibition Websites Before They Expire This is really neat, and a type of museum archiving you don’t generally think of—MoMA archiving their websites gives credence to...

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10 Awesome Mobile Apps for Small Businesses (Part 2)

Posted by on May 30, 2015

Welcome to part two of our list of mobile apps for small businesses. We hope you’ve looked into some of last week’s suggestions, and also hope you find this week’s entries just as useful!       Abukai Abukai’s focus is on making obligatory expense reports as painless as possible. You can efficiently document your expenses by taking photos of your receipts, and Abukai will analyze and compile everything into an official expense report when you’re done! There’s both a free and paid version, although apparently the free version is more than sufficient for many people. Google Play App Store   join.me Especially wonderful for those who work in the tech industry, or in general has to spend a lot of time explaining things about people’s computers to them, this app painlessly allows you to remotely access (upon being given permission) a person’s computer. It also doubles as a flexible meeting app, with both hosting and joining capability. Google Play App Store   Perka Perka essentially takes all the discount or perks cards you have for the businesses your patronize and combines them into one simple app. However, this is contingent on the businesses in question being associated with the app. If they are, it makes getting your deals...

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10 Awesome Mobile Apps for Small Businesses (Part 1)

Posted by on May 23, 2015

As a small business owner, your time is precious. That’s why there are so many mobile apps out there designed to make running a business easier. Luckily for you, we’ve saved you even more time by compiling this list of ten great mobile apps that will make your day-to-day business run smoother. Many of these are available in browser form as well, if you prefer to use them on your computer or tablet instead.     If This Then That IFTTT may seem confusing at first, but it’s pretty neat once you begin to learn what its purpose is. The app essentially allows you to set up custom “recipes” to allow certain things to happen between other apps of yours. For example, if you change your profile picture on Facebook, then your Twitter avatar will change as well as a result of a recipe you set up. Ultimately, IFTTT cuts out the middleman for a lot of mindless motions. Google Play App Store   Evernote Business Evernote’s free version is already fantastic, but Evernote Business goes above and beyond to make organization even more tailored to the business owner. From team notes to a presentation mode, the features are great and only enhances the convenient note-taking experience. Google Play...

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Resources for your Small Oregon Business

Posted by on Apr 24, 2015

The 52nd National Small Business Week is happening May 4th through May 8th of this year. In honor of this event, we’d like to talk a bit about being a small business and how to make the most of being connected to your community.   Part of being a small business is operating within the community and making connections. This involves participating in seminars, meetings, networking opportunities, and more. This benefits not only you and your company, but your customers, as well as other local businesses you communicate with.   Div Creative is involved in the Beaverton Chamber of Commerce, and each week we attend direct*Connect, a networking and referral program which connects business leaders in the community together, to share information and improve each other’s business relations. This is one possibility for businesses to get involved, but I’ll list a few more ways below to improve your business directly or indirectly, particularly if your business is located in the Beaverton/Hillsboro/Portland area.   SBA (The United States Small Business Administration) is the largest small business-oriented organization. Beavertonoregon.gov has a very comprehensive page about SBA-related events and programs that apply to the local area. This page provides information on everything from getting a grant to getting assistance for minority or underserved...

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Don’t Lose your Google Rankings–Become Mobile Friendly Now!

Posted by on Apr 6, 2015

I know I talk about this a lot here on the Div Creative blog, but once again, I’d like to stress the importance of making sure your business website is mobile friendly!   On April 21st, Google is changing their search algorithm to include mobile-friendly compliance as a factor when ranking webpages. This means that if your page does not have a mobile version, or is not scalable to mobile-friendly sizes, then your page will not rank as high as it did before. This is a pretty huge change, and other indicator of how mobile browsing is changing how we use the internet.   This is important even for those whose traffic does not come primarily from mobile users. Although you might not lose out on much business, you might still lose out on some, and every bit counts. Search algorithms will still continue to evolve into the future, and I don’t see them losing a focus on the importance of mobile-friendliness anytime soon, so you may as well get a step up right now. Here is a handy template provided by moz.com that allows you to plug in your own data and calculate how much traffic your site could lose by not being mobile-friendly. (this link opens up a...

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